Everyone knows them:
the living billboards that try to lure us,
the advertizing pillars that pass us.
Their interests are the concerns
that turn the money of millions
into the millions of money
they so sportingly help to amass.
Doped or drugged by their deals,
the billbodies of big business
catchily dress in commerce,
and make a goal on the grass
or a finish in the field
their pecuniary purpose in life.
Their shirts and shorts have already been taken,
the products they must endorse selected.
Bathed in bank notes they may be lucky
if they still hold their own names.
For should they not be fast enough,
these sportsmen and sportswomen,
someone may capitalize on their fame
and change their names into trademarks,
thus by law appropriating
their last thing personal.
Vincent van Mechelen, 54.NEY-58.NLL